Just like a proud parent, you take pride in your home. After you list your property for sale, you want to get the most money you can. But what happens when your property sits for a while? How do you make your home fresh again? Luckily, there are a few simple steps you can take to help you find that perfect buyer and get your house off the market.
Lower the Price
One of the most common reasons for houses remaining on the market for an extended amount of time is price. One of the worst mistakes you can make when selling is overpricing your property. The home’s value depends on what buyers are willing to pay. If you have many showings but no offers, price is most likely the culprit. Search through comparable sales in your area and decide if you are being realistic on price. Figure out how much you can lower the price, but try to list the house above the amount owed on if you have a loan.
Improve Your Home’s Condition
Take a look at homes that recently sold in your area. This can give you an idea of what you need to do to your home to find that perfect buyer. If it’s in your budget, add some updates to your home. If nearby homes have new carpeting and your home has worn and dated carpet, your home might be more difficult to sell. Ask your agent if that’s something you should replace. In addition, make sure your house is clean and remove any personalization. Buyers want to envision themselves in the home, and your family pictures can get in the way of that.
Increase Marketing Efforts
If you don’t have a lot of interest or showings on your property, you might have a marketing issue. Make sure your house is visible on all the major websites, whether it’s through photographs or a virtual tour. Your agent should have this information on their website. For open houses or showings, offer color flyers available that include several photos of your home. Send out direct mail postcards to people in your neighborhood. Your neighbors might know someone interested in living nearby.
Retake Listing Photos
One aspect of marketing involves photography. Take advantage of the internet and post numerous high-quality photographs of your home. Potential homebuyers want to see the details of a home before they spend their precious time checking it out in person. You can either take the photos yourself or hire a professional photographer. Make sure the photos highlight your home’s best features and include plenty of light. Keep in mind that many homebuyers want to know what the kitchen looks like, so take many photos of that space.
Find Different Representation
If your house has remained stagnant for a bit, you might want a fresh start. Most agents tell you what you want to hear when it comes to selling your home, so make sure you get the facts to back up their claims. Talk with potential agents about their strategic marketing plan.
Sometimes homes don’t sell as quickly as you want. Don’t be afraid to re-evaluate your home-selling strategy, whether it involves taking new photos, lowering the price, or finding a new agent, so you can move on to the next phase of your life.