Technology and the Internet have drastically changed the way realtors market homes today. In the 1980s, 1990s, and even the early 2000s, buyers looked at newspaper advertisements and went to open houses. Today, sellers still ask their real estate agent how many open houses they will hold, but what they really should ask about is the hiring of a professional photographer to take pictures of their home.
Why High-Quality Photographs Matter
Now that buyers are increasingly using the Internet to look for a home, they often glance at the description of the home and go directly to the photographs. Most Internet home shoppers won’t even look at listings without photographs and may think that something is wrong with a house if there are no photos or poor quality photographs.
Consequently, professional real estate photography is a far better option than simply taking your own photos with a smartphone. Pictures taken from a smartphone typically are blurry, have inadequate lighting, low resolution, and poor framing so the best elements of a room aren’t well represented or featured.
Benefits of Using a Professional Photographer
When a professional photographer takes pictures of a home, the home can sell for $1,000 and $2,000 more than a home photographed by an amateur, according to a study by Redfin in 2010. These homes also attract 61 percent more online views.
In addition, professional photos are more inspirational and an effective marketing tool. As buyers peruse the Internet, an effective photograph will grab their attention and then they will click through to the agent’s website. Amateur photographs are a lost opportunity for the seller.
Plus, hiring a professional photographer creates more time for realtors to focus on marketing and selling a home. Time spent taking pictures and attempting to edit said pictures will distract a realtor from their first and real obligation to you, which is to sell your home for the best deal possible.
Strengths of a Professional Photographer
Image via Flickr by maine-homeseller
A professional photographer can work with your real estate agent to stage your home. This means to clean the home and remove distractions, such as refrigerator magnets, toys, and the like, before the photographer takes the pictures. Accents like a vase of fresh flowers can brighten a dull space.
A professional photographer also understands natural lighting, shadows and times of day, and when to use artificial light. The level of complexity of the shoot determines what the perfect lighting is to bring out the best in a room. A professional photographer also can find the right angle from which to photograph a room, and how to compose the picture to provide context and make the room look more spacious.
So, the next time you’re tempted to pull out your iPhone to snap listing photographs, remember that the main goal of professional photography is to inspire people to dream of living in your home. Professional photos of your home is the way to make this dream possible for the buyer and a reality for the seller.